Very best single most important aspect of quality packshot digital photography? Selling products effectively by using a catalogue photography or packshot photograph requires a whole raft of skills and techniques, but if you had to choose the one factor which makes more of a difference than anything else, what would it not be?
If you said the camera, the computer or even the product then if you're fairly far from the right track. Of course, the single most effective factor in the equation is the photographer himself or their self, but since it's obviously not possible within the confines of an individual article to provide you with 20 or 30 years' worth of professional experience and creativity, let's look at the second most important factor in packshot photography - lighting.
Light is pretty important, because let's face it, without it we'd all be at nighttime. Literally and metaphorically. When products aren't lit appropriately then customers aren't going to be able to see them properly, but it is not simply a case of adding more and more light to make the image brighter. Lighting is not simply measured in watts, but in fact takes a complete array of different techniques and tricks of the trade in order to get it just right.
The first thing to appreciate is usually that the product you're promoting has to be photographed in a way making it look believable, realistic and accessible. This means that if you're selling a product such as a garden gnome, lighting it upwards using basic studio lights may well not give it the same visual appeal as it would if it was positioned outside in daylight. Natural sunlight is pretty many from the sort of artificial light we use indoors, and whether you realise it or not, our sight, brains and sub expérience can tell.
So sometimes it will be necessary to light up products for packshot photography by using a special mixture of lights, skin gels and shades which provide a natural, realistic impression of natural sunlight and daytime. Of course this is doubly Best Photo Light Box important if you intend to use the packshot image and affect the background or superimpose the image on top of an alternative background. Perhaps if you're photographing a beach ball - if you light it appropriately to appear like bright, warm daylight then the product will look a lot more natural when superimposed over the bright, warm, sunlit beach picture. Bland facilities lighting would make the ball look a lot less appealing.
And when it comes to making things less appealing nothing is simpler to undersell than jewellery - especially jewellery which includes diamonds and similar expensive jewels. Because studio lighting, no matter how much difficulty you might try, almost never achieves the same multicoloured sparkly effect you see with your eye in real life. The problem is that we look at things stereoscopically, with two eyes slightly apart we see twice the number of sparkles and glints that a single camera lens would see. Not really only that but studio lighting doesn't refract and split into a variety of colours quite as easily as you'd imagine.
Within such cases packshot digital photography incorporates a light package, which is a white lined box with no internal features, corners or edges, and which include coloured LED lighting within an arch over the top or around the perimeters. By hanging an item of jewellery such as precious stone earrings in the middle of the box, the ring of multicoloured LED lights when combined with white LED Lighting creates the sort of packshot image you would expect to see. Plain facilities lighting would otherwise make diamonds look like rather boring glass.
No comments:
Post a Comment